NEWS LETTER #2 March / April 2009
3 Day No Tax Sale On Custom Framing
APRIL 7th, 8th & 9th
This sale will be the LAST until NOVEMBER! Hop on in to see us!
*TAX FREE ON ALL PRE-PAID ITEMS.*
Good Friday, April 10th,
Saturday, April 11th
Monday, April 13th
Don’t forget about our raffle!
From now until June 27th, you could win a watercolour entitled,
“ST.ANDREWS, ANTIGONISH COUNTY”
Customers eligible with any purchase.
Frequently Asked Questions About Framing & Original Etchings
~ “I have something I want framed. Where do I start?
A: *Start by co~ming to visit my studio. Together we will chose the appropriate mats, glass and frame within your budget.
~“Why chose custom framing over something ready made on store shelves?
A:* I use only the highest quality materials for your framing projects. Off the shelf frames are often made up of plastic or plaster and are not wood based. The mats are not acid free and can fade and bleed, eventually ruining your work. As they age, they may turn brown even if they started out white.
~“Why would I benefit from choosing custom framing?
A: * Frames, mats and glass are all custom cut to the right dimensions to fit your artwork. And I have the experience to help you to find the right combination to fit your budget.
~ “There are so many options. Can I ask the framer’s opinion? And can I disagree?
A:* It is not uncommon to be confused by the many choices. Free feel to ask my opinion but in the end you are the one that has to live with it the results. I pride myself on NO PRESSURE sales. A good framer should make you feel at ease and never pressured into a selection you are not happy with completely. Ask questions and I will try to help.
~ “How long does it take for something to be framed?”
A:* Framing is a labour intensive skill. Everything is based on the materials needed or time involved. ie: a three dimensional piece vs. a simple framing project. If you have a deadline, please advise me, but the average time is a week to two weeks.
~ “Will you use my mats and frames, if I bring them in to have a piece assembled?”
A:* Of course! Feel free to bring in anything you already have and together we can complete your project to your satisfaction. You can take the pieces home and assembly them yourself or I can assembly it for you. Your choice.
~ “What is the difference between an original hand pulled print and a reproduction?”
A:* A great confusion exists on the difference between limited edition hand pulled prints and limited edition machine produced reproduction prints. An original print is an image created by an artist from a plate, stone, block or screen. Each work has unique qualities and can vary slightly because each one is pulled individually. The edition is the TOTAL number of prints produced from the plate. After each edition is printed, each is numbered and signed in pencil beneath the image. A reproduction is a COPY of an original artwork. The original art work is photographed and reproduced by an offset press. They should be marked as reproductions or posters. Often they are sold as limited edition prints and signed in the same manner as hand pulled prints.
~ “How can I tell the difference?”
A:* Images printed by a photomechanical offset process will have dot patterns.
*Often it is called a giclee (glee say) print and can be printed on watercolour papers or canvas, to look like originals. Most often reproductions are printed on glossy or smooth paper.
*Check the size of the edition. Generally original prints are printed in small editions (ie.10 125). Reproductions are usually printed in large editions of several hundreds to several thousand.
*Contemporary printmakers sign the print in pencil, usually in the lower right hand corner below the image. If you see a printed signature on the image, as well as below the image, it may be a reproduction.
*Do not rely on the price to determine whether it is original or reproduction. Many reproductions can be priced higher than hand pulled prints. You aren't paying for the reproduction of the work but the artist name and signature.
*The words lithograph originally means writing on stone. However, the term "litho" is used to refer to both original lithographic prints and offset photolithographs. It is always buyer beware. Ask questions first.
If we lived somewhere warmer, I’d say we are almost done with winter. But most of us know that it isn’t over until Jack Frost makes up with Mother Nature. Anyhow, we have to get through April, before we can even think about sinking our hands into our gardens.
A Matter of Tastes will be having ONE more tax free event; April 7th, 8th, & 9th. This will be the LAST tax free week until November.. Remember it is only on custom framing jobs. The sale will not include any art works from the gallery. Remember with each purchase, you still receive an entry ballot to win a watercolour painting and a small treat to take home; our infamous Buttercrunch candy.
I will again be offering Easter baskets. Small little treats and yummies , either custom made or purchased off the shelf. Deadline for custom orders is April 4.
I can custom frame most anything from artworks, canvas, photos, needlework’s to posters, puzzles, album covers, etc. A Matter of Tastes Custom Picture Framing carries a wide selection of wood frames, acid free materials and three types of glass. The art studio has artworks on display in the gallery; flowers, water scenes, animals, landscapes, and much more. Take a drive and visit me.
Hopefully by the next newsletter in May, we will all be a little warmer.
Warm thoughts & cheerful wishes, Claire MacLean, Owner
Please email me at email@example.com or call me at 902-863-5407:
1.-if you have any questions; 2-if you wish to be removed from the mailing list, 3- if there is a mistake in your address, 4- if you wish to save a tree and receive this newsletter electronically.